We believe in social media! We've seen its advantages, its power, and especially its results. We all consent that social media networking can be a great resource for a brand's online popularity, and if it's effectively handled, it can be an amazing promotion tool.
But we all know that developing and applying an effective social media strategy requires a lot of time and resources, and deciding on the best mixture of social networking platforms can be the key to our achievements.
In our past article, we talked about Twitter and Facebook, and which one suits your company best, so now it's a chance to discover another top social networking platform: LinkedIn, known as the online community for experts and professionals.
Are you on LinkedIn?
LinkedIn offers significant resources to organizations of all styles and markets, being an excellent device for brand interest, prospecting and interaction. As such, it draws professionals such as the ones making the choices for their business.
According to the newest research offered from Online MBA Resource, LinkedIn's members have achieved 147 million customers. The network's conventional user is men (57.9%) with age between 25 and 54 years (67.7%). As opposed to the year before, the amount of youngsters (18 - 24) has exploded more than other age categories. Also, it's very important to know that 50% of LinkedIn customers have a bachelor's level or higher, and that there are 2 million organizations on this platform.
What to do on LinkedIn to get leads?
• Share a clear benefit statement - be clear and tell what you can offer to your profile visitors
• Connect with influencers in your industry, interact with them - if you want to be successful, it's important to know and get known by the experts in your market
• Be easy to connect with - include your contact information and be sure your profile it's public
• Create a company profile - your business also needs to have an online identity, not just you
• Create a LinkedIn group - this can be a great way to have high-end decision makers reach out to you
• Answer questions - share your knowledge and let people see you're an expert in your area
• Include your blog posts - improve your content marketing, by sharing your blog
• Give and get recommendations - to get recommendations, start by giving them to other professionals you endorse. Make sure you have skills defined so your connections can easily endorse you.
• Use descriptive website links - instead of using the generic "My Website" text, customize your site links with descriptive titles
• Host and promote events - depending on your business, events could be a good way to bring professionals in one place and present your services
LinkedIn doesn't stand out in B2C industry, but it's on top in generating leads and sales for B2B
When it comes to the B2B industry, LinkedIn is on top with 44% marketers saying they generated leads through the site, followed closely by Facebook at 39%, and Twitter at 30%. For sales, it's the same order, but different percentages: LinkedIn at 23%, Facebook at 19%, and Twitter at 14%.
That being said, only 21% of B2C marketers report that some of those leads came from LinkedIn, while the number is significantly higher on Facebook (67%). When it comes to sales, the pattern is the same. Facebook leads at 39%, followed by Twitter at 19%, LinkedIn at 9%, Google+ at 7% and Pinterest at 6%.
But the report also notes that the number of B2Cs generating leads via LinkedIn has increased 75% since last year, while the number reporting Facebook as a source of sales declined nearly 20% (from 48% to 39%).
LinkedIn is a great choice for B2B businesses, or B2C businesses with corporate clients, especially if your resources are limited. On the other hand, if you want to share information and be heard, or if you are working with clients who might not have a LinkedIn account, creating a Facebook page or a Twitter account could be very useful.
So, with so much information, which should you focus on? Our advice: go where your customers are! Either way, stay tuned for our next article! By the way, have we connected on LinkedIn yet?
About Rogo Social
Rogo Social ( http://www.rogosocial.com/ ) offers virtual social media services to PR and communications professionals. Rogo Social expands the offerings and effectiveness of traditional or niche firms by providing on-demand, cost-effective digital marketing services, including: social media optimization, conversation marketing, content marketing, SEO, and online advertising.
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