There is no doubt that mobile devices are the most modern way of accessing the Internet, and consequently of using Google as a searching tool. Currently, there are over 1 billion smartphones all around the world, from which about 800 million users utilize Google on a daily basis to search for products, services or places online. Google's plan for the near future is to keep innovating and to create breakthrough apps to enhance the mobile user's experience while browsing the Internet.
A New Launch
Google is planning to hit the market with their new Assistant for Android 5.0 app, which is specially designed to compete with the famous by now Siri used on iOs. This modern app is like a personal assistant that lives inside your phone and enhances each process, helping you spend less time prioritizing your tasks. This assistant helps you find whatever you are looking for, answers questions, enhances the search process on Google and also helps you to easily connect with all your accounts on Facebook, Twitter and other social networks. It also helps you get directions to closer restaurants and helps you send emails and text messages by only pressing a few buttons.
So why is Google so interested to focus on mobile? Because it is estimated that in about 4 years, the number of mobile searches on Google will exceed those searches coming from laptops and desktops. In other words, more and more people will prefer using their mobile devices instead of using their laptops when navigating online, because it is easier, faster and more in handy. Google has started focusing on the semantic search technology in order to produce a unique algorithm capable of enhancing and speeding up the searches on mobile devices.
Google Places
One of Google's aces in the sleeve is their breakthrough service, called Google Places. With just a simple addition to Google's homepage, people from all over the world can find a restaurant or another local business at a tap of a button. Instead of searching on Google for about 10 minutes, they can easily find their favorite place, and can read online reviews. Things are much simpler now, and they will get even more simpler, thanks to Google. Google Places works like a map of the city, where you are the one who chooses where to eat. Business owners who listed their businesses on Google Places are certainly two steps ahead of their competitors, because they've understood the power of mobile searching.
Of course, Google Places is very famous for desktop users too, but it's not as common for them as it is for mobile users, who are always on the go and need a trustworthy tool that would guide them in choosing the best restaurant or hotel out there.
Google for mobile was also improved for tablets. The spacing between search results has been enlarged, and now it's easier to see the option available. Google translate was also improved for the mobile versions, allowing you to take a picture of a foreign food menu and translate it into english in no time at all. Google is certainly focusing on mobile, because they've realized this is how the Internet will look like in the future.
There is not much more to be said, apart from that mobile is the future. Learn more about how a Cab Company has experienced a boost in business just from owning a mobile website. http://www.kateswebdesign.com/success-story
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